Our story and the digital leadership team behind it

The book is augmented with a storyline presented as a comic. This story provides an introduction, as well as a condensed summary of the respective content of our book chapters. Reading the comic allows the reader to get the idea of the book very rapidly, and such an overview can also provide an easy mechanism to prioritise the reading of individual chapters.
We are aware that, while the individual chapters of our digitalisation cookbook address various facets of the topic ‘digitalisation’ in an objective, conceptual manner, telling a story around a specific digitalisation experience introduces subjectivity and emotions. It links, on the other side, a topical discussion of business concepts with a real-world, albeit subjective example.
We trust that the reader is intrigued by this co-presentation of concepts and storytelling, both presenting the same key content from different angles. We now introduce the characters of our comic storyline, working at a hypothetical corporation. We describe, how they managed their digital transformation to success.                                                                                        

Protagonists