Table of Contents – A Guide Through the Digital Transformation Cookbook

Brand NEW content is on the rise:

Nothing is more constant than change, especially in the digital age. So, as time is passing by, we wanted to update our book. But instead of plugging more content into it, we want to share our experience in handy and easy to read chunks. This is why we decided to create a series for a more specific audience – for you!

Consisting of a hand-picked selection of the original chapters and enriched by the latest insights, we proudly introduce the Digital Transformation Cookbook Series.

Part 1: Why is it Important to Become Digital Right Now?

  • Chapter 1: Digital Empowers New Thinking [Featured in Visionary Edition]
    • 1.1 Technology Enables Digitalisation
    • 1.2 New Rules of Business
    • 1.3 Speed of Innovation
    • 1.4 New Ways of Interaction Expected
    • 1.5 Generation Y Grows Up
    • 1.6 Customer Centricity
    • 1.7 Customer-Focused Innovation: Design Thinking
    • 1.8 Internet of Things
  • Chapter 2: Digital Makes Businesses Robust [Featured in Visionary Edition]
    • 2.1 Increasing Size and Complexity
    • 2.2 Complex Supply Chains
    • 2.3 Mergers and Acquisitions
    • 2.4 Pressure on Employees
    • 2.5 Digital Sales and Marketing

Part 2: What is a Digital Enterprise?

  • Chapter 4: Defining Digitalisation [Featured in Practitioner Edition]
    • 4.1 Digital Communication Patterns
    • 4.2 Categories of Digital Products
    • 4.3 Thinking in Services
    • 4.4 Digital Maturity
  • Chapter 5: Digital Business Models [Featured in Visionary Edition]
    • 5.1 Howden
    • 5.2 FinLeap
    • 5.3 Living Strategy
    • 5.4 Swedavia
    • 5.5 Hiscox
    • 5.6 Deutsche Bahn
    • 5.7 Helsana
    • 5.8 Sanitas Troesch
    • 5.9 Industry 4.0 on the Shop Floor
  • Chapter 6: Linking Enterprises to Form Digital Ecosystems [Featured in Visionary Edition]
    • 6.1 Allianz
    • 6.2 Indigo Digital
    • 6.3 Yodel

Part 3: How to Become a Digital Enterprise

  • Chapter 8: Launching and Governing Digitalisation [Featured in Executive Edition]
    • 8.1 Framing the Digital Challenge
    • 8.2 Digital Readiness Assessment
    • 8.3 Establish Leadership: The Chief Digital Officer
    • 8.4 Shaping the CDO Office
    • 8.5 Embedding the CDO into the Organisation
    • 8.6 Mobilising the Organisation
  • Chapter 9: Shaping the Digital Transformation [Featured in Practitioner Edition]
    • 9.1 Translating the Digital Challenge into a New Business Model
    • 9.2 Innovation Management
    • 9.3 Business Portfolio Management
    • 9.4 Breaking Down the Digital Strategy at the Business Unit Level
    • 9.5 Consistency in Enterprise Architecture
    • 9.6 Digital Backbone
    • 9.7 Digital Matrix
    • 9.8 Preparing the Implementation of the Digital Transformation

Part 4: How to Execute the Digital Transformation

  • Chapter 10: Driving the Digital Transformation [Featured in Executive Edition]
    • 10.1 Think Big – Start Small
    • 10.2 Inspire the Market
    • 10.3 Acquiring Digital Capabilities
    • 10.4 Organisational Skills
    • 10.5 Technical Skills
    • 10.6 Getting Talent on Board
    • 10.7 Outsourcing of Commodities
    • 10.8 Project Portfolio Management
    • 10.9 Adopt New Business Models: Organisation, Process, Technology
    • 10.10 Managing Comprehensive Change
    • 10.11 A New Digital Culture
  • Chapter 11: Executing the Digital Transformation [Featured in Practitioner Edition]
    • 11.1 Modelling at the Project Level
    • 11.2 Modelling Business Ideas
    • 11.3 Service Modelling
    • 11.4 Agile Project Management
    • 11.5 Customer Journey Mapping
    • 11.6 Digital Trust
    • 11.7 Digital Identity
    • 11.8 Securing the Enterprise
    • 11.9 Trust Chains and Cloud Security
    • 11.10 Data, Analytics and Insights
    • 11.11 Internal Data: Consolidation and Transparency
    • 11.12 External Data: Reaching Beyond
    • 11.13 Analytics: The Path to Business Value